In 2012 more than 200 local people attended a public meeting to voice their concerns about a supermarket chain moving into the heart of Bruntsfield’s high street. It became apparent that there was a real desire among local people to re-establish a community-ownded greengrocer in Bruntsfield to complement the other independent shops in the area.
"Our aim is to give local residents the chance to invest in and contribute to the local economy, and provide a better way for them to feed themselves and their families as part of a wider sustainable food culture in the city. We aim to strengthen community spirit by working with schools and other local groups. In addition, by supporting local producers, we plan to reconnect people with the food they buy, cook and eat every day." Caroline Rye
Making the shop a reality through Community Shares
In August 2013 Bruntsfield Community Greengrocer Limited was established to set-up and manage the shop. A community share issue raised £30,000 in 4 months to cover set-up costs and buy the initial stock. The community owned greengrocer, trading as Dig-In Bruntsfield, opened on 1st May 2014. The shop is now open 6 days per week offering a range of local and organically grown produce as well as regular greengrocery goods.